Web Design Case Study:
InoTeq Suppliers and Services Pte Ltd
B2B website design for a Singapore-based engineering and manufacturing company
Pre-Phase
Background and Context
CLIENT INDUSTRY
Engineering & Manufacturing
PROJECT LOCATION
Singapore
PROJECT TIMELINE
MAR 2025 - JUL 2025
SERVICES PROVIDED
Sitemap & Brand Strategy,
Website Copywriting,
Image Sourcing,
Web Design & User Experience,
WordPress Development with Elementor
About the Company
InoTeq Suppliers and Services Pte Ltd (InoTeq SSPL) is a Singapore-based, ISO-certified engineering and manufacturing firm specialising in plant repair & maintenance, custom fastener manufacturing, industrial components, and engineering solutions.
Project Objectives:
- Develop a professional, authoritative website that reflects Inoteq SSPL’s industry expertise
- Showcase the full scope of services, key industries, and notable clients
- Craft clear, benefit-driven copy designed to drive visitor action
- Ensure optimal user experience with intuitive navigation and responsive design
- Establish SEO foundations to boost search engine visibility and support future growth
- Implement a scalable, fully responsive website powered by WordPress CMS and Elementor
Phase 1
Strategic Discovery & Brand Direction
InoTeq SSPL built their reputation through strong client relationships and word-of-mouth referrals. As they prepare to expand across Southeast Asia, Webora Creative’s mission was to create a website that balanced technical credibility with user-friendly design.
Phase 2
Website Copywriting
We crafted clear, benefit-driven messaging that speaks directly to their target audience. Each industry page guides visitors through InoTeq SSPL’s unique solutions with a straightforward three-step service process, a helpful FAQ addressing common concerns, and a prominent “Request a Quote” call-to-action to drive engagement.
Visual Curation
To reinforce authenticity, we paired professional visuals featuring Asian pharmaceutical and oil & gas specialists with photos from InoTeq SSPL’s own archives, building transparency and trust.
Phase 3
High-Fidelity Wireframes & UI Direction
We moved on to the website layout – focusing on clarity, authority, and user journey. The wireframes were carefully structured with clean sectioning, bold headlines, and a consistent brand voice that carried through from page to page.
Every layout decision was made with purpose: we funnelled all user journeys toward a single, clear call-to-action (“Request A Quote”).
Phase 4
Website Development & Optimisation
We developed the site on WordPress with Elementor, delivering a user-friendly visual editor that empowers InoTeq SSPL’s team to update content effortlessly. Performance was a priority and the site had a 2-second page load speed and seamless responsiveness across all devices.
Phase 5
Quality Assurance & Launch
Prior to launch, we rigorously tested the site across devices and browsers, verified every link, and implemented essential SEO and security measures to ensure a seamless experience.
The result is a clean, modern website that reflects InoTeq SSPL’s professionalism and growth ambitions. Designed for scalability, it enables their team to update content with ease and expand their digital presence as the business evolves.
Results & Client Feedback
The website has a 2-second load speed and is responsive across all devices, providing a smooth, seamless experience for visitors on any device.
Wei Ling, Co-Founder