Website Redesign Case Study:
Relieve and Restore
Ecommerce landing page rebrand for a home office and lifestyle brand
Pre-Phase
Background and Context
CLIENT INDUSTRY
Ecommerce – Home Office & Lifestyle
PROJECT LOCATION
Global
PROJECT TIMELINE
Feb 2025 – Mar 2025
SERVICES PROVIDED
Rebranding of Landing Page,
Website Copywriting (refresh),
Conversion-Focused UX Design,
WordPress Development with Elementor
About the Company
Relieve & Restore is an ecommerce brand dedicated to creating productive and rejuvenating home workspaces. Their curated collections of ergonomic furniture and calming accessories are designed to help remote professionals work in comfort and thrive in balance.
Project Objectives:
Elevate Relieve & Restore’s brand positioning from a standard ecommerce store to a lifestyle-focused experience
Strategically redesign the landing page to generate anticipation and engagement for the new collection launch
Drive targeted email signups through a single, optimised conversion goal
Establish a scalable landing page framework to support future marketing campaigns and long-term growth
Phase 1
Strategic Discovery & Brand Direction
Relieve & Restore wanted to evolve their online presence beyond a standard ecommerce site and establish themselves as a home lifestyle brand.
Webora Creative’s mission was to redesign the landing page and drive email signups for their upcoming collection launch.
We began by reviewing the existing website to identify strengths and areas for improvement. The brand’s colour palette and product imagery already aligned well with their identity, but we noted multiple competing calls-to-action, copy focused on product features rather than benefits, and slow load times due to large image files.
Using these insights, we mapped a revamped landing page focused on highlighting lifestyle imagery and building excitement for the new collection launch.
Phase 2
Website Copywriting
We refined the copy to speak directly to Relieve & Restore’s customers, highlighting how the new collection transforms both work and relaxation by alleviating stress, restoring balance, and empowering productivity. To drive signups, we added a clear countdown timer and an email sign up button.
Visual Curation
To strengthen the brand’s lifestyle positioning, we paired product shots with lifestyle imagery that showcased serene, stylish home office setups. This conveyed calm and intentionality while helping visitors envision the products in their own spaces.
Phase 3
Wireframes & UI Direction
We developed a wireframe that prioritised focus and flow, guiding visitors seamlessly from curiosity to action. The design featured a hero section with a countdown timer and bold brand statement, clear copy blocks that reinforced the collection’s purpose, lifestyle imagery of serene workspaces, and strategically placed Call-to-Action buttons to capture signups throughout the page.
Phase 4
Development & Optimisation
The page was built on WordPress with Elementor for ease of management and scalability. By optimising images and streamlining the build, the site now loads in less than three seconds.
The final landing page is fully responsive across devices, offering a consistent experience whether viewed on desktop, tablet, or mobile.
Phase 5
Quality Assurance & Launch
Before launch, we conducted thorough testing across browsers and devices, verified every interaction, and implemented SEO basics with analytics tracking. This ensured Relieve & Restore’s team could measure pre-launch signups and campaign performance from day one.
Results & Client Feedback
The redesigned landing page repositioned Relieve & Restore as a lifestyle brand, increased customer engagement, and directed all traffic toward a single measurable goal. With improved page speed, clearer messaging, and a streamlined structure, the new design set the foundation for higher conversion rates.
Beyond this campaign, it now functions as a reusable framework for future launches, supporting sustainable, long-term growth.